
Where Does ChatGPT Get Its Information? Inside 143,010 Citations From UK Banking Conversations
Across 25,417 simulated ChatGPT conversations about UK retail and commercial banking in 2026, the model cited 143,010 sources, drawn from 4,125 distinct domains. Only 2.57% of those citations pointed to a bank's own website. The other 97.43% came from places most banks have never optimized for, and in many cases have never even audited.

