My Story
Because stories help us understand the world more easily, my story as a digital marketing professional began in 2012 when I was hired in the technical department of the agency SEO Monitor/Upswing.
I was also involved with Credit Europe in the marketing department, where I monitored SEO and PPC campaigns for promoting the CardAvantaj credit card. Another company I was part of was F64, where I worked in the company's digital department, focusing primarily on SEO and affiliate marketing.
Among my collaborations, I can mention working with the agency Marketizator/Omniconvert, the agency Perceptum Concept, through which I worked with companies like World Class, Kvantum Sport, and Ceetrus, as well as MTH Digital.
Currently Working With
• Genezio.com - AI Agents Independent Testing Platform
• Volts - Remanufactured hybrid vehicle batteries
• Duragon - Protective silicone films for displays
Career Timeline
Performance Marketing @ Genezio
At Genezio, I focus on driving growth through performance marketing strategies, optimizing digital campaigns, and leveraging data-driven insights to enhance visibility and user acquisition.
SEO Director @ MTH Digital
As SEO Director at MTH Digital, I played a key role in developing and executing SEO strategies for multiple brands. One of my notable achievements was enhancing the online visibility of Transavia, strengthening its brand presence through strategic content initiatives.
Head of Digital @ Perceptum
At Perceptum, I led digital marketing strategies and campaign execution for major brands, including World Class, Technogym, Collective, Auchan/Ceetrus, and Under Armour.
SEM Specialist @ Answear.ro
During my time at Answear.ro, I contributed to the company's digital growth, supporting its marketing efforts. In 2019, Answear.ro reached €22 million in clothing sales.
Joined Google Partners
Becoming a Google Partner marked a significant milestone in my career, validating my expertise in Google Ads and digital marketing.
PFA Establishment
Collaborated with Sportaddict.ro, Credit Europe for optimizing the CardAvantaj.ro website, and F64 Studio for the F64.ro website.
SEO Specialist @ SeoMonitor
SeoMonitor.com is the first SEO tool from Romania to gain international recognition (Best Innovation @ European Search Awards 2016). It was my first encounter with the digital world.
Volunteer Work
Volunteering projects have been a significant part of this long journey