What Do I Do?
Or, in Mythological Terms, What's My Boulder?
Since I follow Gary V, I'll keep it simple: first and foremost, I don't try to sell to people who aren't interested in buying. That's one of those common-sense rules I stick to. If you don't care about your business, why should I?
In terms of what I do, I've also been influenced by an idea from Simon Sinek that I came across in his bestseller Start with Why. In short, he argues that if you're playing an infinite game, the most important thing is to be better than you were yesterday. So yesterday, I was doing SEO, Google Ads, Facebook Ads, and tracking through Google Analytics, implemented via Google Tag Manager. Today, I'm still doing all of that—but better.
SEO
Google Ads
Facebook Ads
Analytics
The 12 Principles of Conscious Business
Inspired by Fred Kofman's teachings on transforming business from operating unconsciously to acting with intention.
Responsibility
From Blame to Mastery
Stop acting like a mere victim of circumstances beyond your control and take ownership of the life you want to live.
Wisdom
From Winning to Meaning
Stop chasing purely competitive goals and realize that true happiness comes from pursuing a noble purpose through ethical means.
Compassion
From Judging to Understanding
Stop seeing people through your own mental filters—step into their shoes instead.
Creativity
From Taking to Trading
Stop engaging in win-lose negotiations and seek ways to create exchanges where everyone benefits.
Courage
From Avoidance to Confrontation
Stop suppressing uncomfortable truths and face reality head-on.
Respect
From Control to Consideration
Stop telling people what they must do—acknowledge what they want to do.
Integrity
From Debt to Added Value
Stop deceiving your creditors—honor your commitments unconditionally.
Commitment
From Submission to Engagement
Stop obeying as if you have no choice—choose to be fully present in what you do.
Honesty
From Frivolous Pleasures to Truth
Stop altering your story to please others—start telling the truth.
Discipline
From Indulgence to Investment
Stop seeking instant gratification—delay immediate pleasure for long-term growth.
Humility
From Knowing to Learning
Stop trying to prove you're always right—open yourself to new possibilities.
Vision
From Bossing to Leading
Stop managing people solely through rewards and punishments—inspire them with a worthy purpose.
Have Better Rules?
Write to me if you've come across better rules that could help me improve what I do.