Despre mine
Because stories help us understand the world more easily, my story as a digital marketing professional began in 2012 when I was hired in the technical department of the agency SEO Monitor/Upswing. As a side note, considering that even after seven years I was still working with them from the other side of the table, I would recommend them anytime to anyone.
I was also involved with Credit Europe in the marketing department, where I monitored SEO and PPC campaigns for promoting the CardAvantaj credit card. Another company I was part of was F64, where I worked in the company’s digital department, focusing primarily on SEO and affiliate marketing. Here, I was fortunate enough to work with Raluca Radu, to whom I am grateful for later involving me in the Answear.ro project for four years.
Among my collaborations, I can mention working with the agency Marketizator/Omniconvert, the agency Perceptum Concept, through which I worked with companies like World Class, Kvantum Sport, and Ceetrus, as well as MTH Digital.
Volunteering projects have also been a significant part of this long journey, and I have been involved with organizations such as WWF, SOS Children's Villages, alternative.blue, the Royal Air Forces Association, DePaul, Institute of Imagination London, and London Contemporary Dance School.
A part of my story - how I became a digital marketer - can also be read in English or listened to in the Superblog podcast episode.
Currently, I am a Performance Marketing Specialist for Genezio.com - s serverless platform, Volts, a company specializing in remanufactured hybrid vehicle batteries, and Duragon, a Romanian brand producing protective silicone films for all types of displays. I continue to explore and optimize marketing strategies while working on projects that blend technology, data, and performance marketing.
SEO Specialist @ SeoMonitor
2012-2013
SeoMonitor.com is the first SEO tool from Romania to gain international recognition (*Best Innovation @ European Search Awards 2016*). It was my first encounter with the digital world and the place where I learned about Google's algorithm and the variables it uses to rank websites. The funny thing is that, seven years later, I was still collaborating with them on certain projects.
PFA Establishment
2014
Collaborated with Sportaddict.ro, Credit Europe for optimizing the CardAvantaj.ro website, and F64 Studio for the F64.ro website.
Joined Google Partners
2015
Becoming a Google Partner marked a significant milestone in my career, validating my expertise in Google Ads and digital marketing. This certification has allowed me to work with a diverse range of clients, optimize ad performance, and stay ahead with the latest industry trends and best practices.
SEM Specialist @ Answear.ro
2016
During my time at Answear.ro, I contributed to the company's digital growth, supporting its marketing efforts. In 2019, Answear.ro reached €22 million in clothing sales, as highlighted in this Wall-Street article.
Head of Digital @ Perceptum
2020
At Perceptum, I led digital marketing strategies and campaign execution for major brands, including World Class, Technogym, Collective, Auchan/Ceetrus, and Under Armour.
SEO Director @ MTH Digital
2022
As SEO Director at MTH Digital, I played a key role in developing and executing SEO strategies for multiple brands. One of my notable achievements was enhancing the online visibility of Transavia, strengthening its brand presence through strategic content initiatives.
Performance Marketing @ Genezio
2024
At Genezio, I focus on driving growth through performance marketing strategies, optimizing digital campaigns, and leveraging data-driven insights to enhance visibility and user acquisition.