Deep dives into growth strategies, experiments, and insights from the trenches of digital marketing.
The SEO landscape has fundamentally transformed. We are no longer just fighting for ten blue links; today, the battleground is the single, definitive answer generated by Large Language Models. I ran a massive, live audit across the top AI visibility platforms to compare how they handle brand monitoring.
We live in a world where documenting that something happened often matters more than how it actually occurred in reality. A doctor's medical chart carries more weight than the actual treatment provided, because the next doctor will base their actions on that documented diagnosis and patient status. The same applies to police officers, lawyers, and accountants—their reports and documentation often matter more than the actual events.